Email Squad is a specialist email design and development studio helping agencies and brands create beautifully crafted emails that people actually want to open. From email campaign design and responsive HTML email development to automated email flows, reusable templates and scalable email systems, we design, build and test every email before it’s ready for you to press send.
Email Design & Development Agency
Everything you need to make email perform.
From one-off campaigns to scalable email systems, everything you need to create, build and deliver better emails.
Email Development
Responsive HTML emails built to work beautifully across every device, inbox and platform.
Email Campaigns
High-impact promotional emails designed to get opened, clicked and remembered.
Email Templates
Reusable templates designed around your brand, making every campaign quicker to create and easier to manage.
Lifecycle Flows
Automated customer journeys that welcome, convert, retain and win back customers.
Email Optimisation
Testing, QA and optimisation to improve performance before every send.
Agency Production
White-label email production for agencies that need extra capacity without hiring.
Our step-by-step approach
Every great email starts with understanding. We get to know your brand, audience, goals and platform before production begins.
From one-off campaigns to complete customer journeys, we design beautiful email experiences that are built around your brand and objectives.
Our team transforms approved designs into responsive, production-ready emails that work seamlessly across your chosen platform and major inboxes.
Every email is thoroughly tested, refined and quality checked before we package everything up and deliver production-ready files, ready for your team to send.
From first hello to lifelong customers
Every email has a purpose. Whether you’re welcoming a new subscriber, launching a product or bringing customers back for another purchase, we create emails that strengthen your brand and move people to action.
Welcome
Create a brilliant first impression with beautifully designed welcome emails that introduce your brand, build trust and turn new subscribers into loyal customers.
Engage
Launch products, announce promotions and share updates with campaigns designed to capture attention, increase engagement and encourage customers to take action.
Convert
Guide customers through automated email journeys that nurture leads, recover lost opportunities and help move people from interest to purchase.
Retain
Build stronger customer relationships with post-purchase emails, loyalty campaigns and re-engagement journeys that keep your brand front of mind.
Trusted by industry-leading
brands & agencies
When the brief lands and the send date’s fixed, we make it look easy. From design and HTML development to testing and QA, we deliver beautifully crafted emails without the production headache.
Selected work
Built for the platforms you already use.
Whether you’re using Klaviyo, HubSpot or Salesforce, we design, build and test emails directly for the platforms your team already works in. No hacks. No workarounds. Just production-ready emails that work.
GOT QUESTIONS?
What email platforms do you work with?
We design and build emails for all the major platforms, including HubSpot, Klaviyo, Mailchimp, Salesforce, Marketo and more. Already have a platform or existing setup? We’ll work with it.
Can you just design the email, or build it too?
Either. We can design your email ready for your team to build, take an existing design and develop it, or handle the whole thing from design through to tested, ready-to-send email.
How quickly can you turn an email around?
Most individual email projects can be turned around in a few working days. Larger campaigns, flows and email systems take a little longer. Tell us your deadline when you brief us and we’ll confirm timings before we start.
Do you work with agencies as well as brands?
Absolutely. We can work directly with your brand or slot into your agency team as a specialist email production partner. White-label? No problem. Your client doesn’t even need to know we’re here.
Can you create email flows and automated sequences?
Yep. Welcome flows, onboarding, abandoned cart, post-purchase, nurture, win-back, re-engagement and more. We can design and build individual emails or create the complete flow as one consistent system.
Will you test my emails before they go live?
Of course. We build responsively and QA our emails before handover, checking the design, links and behaviour across the relevant devices and inboxes. Because an email that looks great in Figma but falls apart in Outlook isn’t much use to anyone.
Our insights
What Are Email Flows? A Guide to Better Automated Email Journeys
What Are Email Flows? A Guide to Better Automated Email Journeys
Figma to HTML Email: What Happens After Design?
Figma to HTML Email: What Happens After Design?
10 Ecommerce Email Flows Every Brand Should Have
