Every customer journey starts somewhere. From welcome emails and abandoned carts to post-purchase follow-ups and win-back campaigns, we design and build automated email flows that keep customers engaged long after they hit send.
Email flow design
Customers don’t disappear. They drift away.
Every missed welcome email, abandoned basket or forgotten follow-up is a missed opportunity to build trust, drive sales and keep customers coming back. The problem isn’t that businesses don’t care. It’s that creating and maintaining automated email flows takes time most teams simply don’t have.
That’s where Email Squad comes in. We design and build automated email journeys that keep customers engaged at every stage, helping brands create better experiences without adding more to the marketing team’s to-do list.
Every customer journey deserves great emails.
From first hello to loyal customer, we’ll help you build automated journeys that keep people engaged every step of the way.
Welcome Series
Make a brilliant first impression with automated welcome emails that introduce your brand properly.
Abandoned Cart
Recover lost sales with timely reminders designed to bring customers back.
Post Purchase
Keep the relationship going with helpful follow-ups, product education and review requests.
Email Nurture Sequences
Build automated email sequences that nurture leads and customers with relevant messages based on their interests, behaviour and journey.
Win-Back Campaigns
Re-engage inactive customers with thoughtful campaigns that encourage them to return.
Browse Abandonment
Reconnect with visitors who showed interest but left before taking the next step.
Our step-by-step approach
Every great email starts with understanding. We get to know your brand, audience, goals and platform before production begins.
From one-off campaigns to complete customer journeys, we design beautiful email experiences that are built around your brand and objectives.
Our team transforms approved designs into responsive, production-ready emails that work seamlessly across your chosen platform and major inboxes.
Every email is thoroughly tested, refined and quality checked before we package everything up and deliver production-ready files, ready for your team to send.
Why choose Email Squad
Designed from scratch
Built around your brand, your audience and your campaign goals. No generic templates. No copy-and-paste creative.
Fast turnaround
Campaign deadlines don’t wait. We plug into your team and deliver beautifully crafted emails without slowing projects down.
Ready for every inbox
Responsive HTML, platform-ready builds and thorough QA before every delivery.
Ready to scale
Multiple campaigns, languages, versions and audiences handled properly, without adding pressure to your team.
Built for the platforms you already use.
Whether you’re using Klaviyo, HubSpot or Salesforce, we design, build and test emails directly for the platforms your team already works in. No hacks. No workarounds. Just production-ready emails that work.
EMAIL FLOW FAQ'S
What is an email flow?
An email flow is a series of automated emails triggered by a customer’s behaviour or stage in their journey. Rather than manually sending each campaign, flows automatically deliver the right message at the right time — from welcoming new subscribers to following up after a purchase.
What types of email flows can you design?
We design and build welcome series, abandoned cart emails, browse abandonment, post-purchase journeys, onboarding sequences, win-back campaigns, re-engagement emails and complete customer lifecycle flows. If you have a more bespoke journey in mind, we can build around that too.
Can you design and build the whole email flow?
Yes. We can take care of the complete process, from mapping the journey and designing each email through to development, testing and delivery. We can also handle just the design or development if you already have part of the process covered.
Which platforms can you build automated email flows in?
We work across platforms including Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, Marketo and Pardot. Depending on your setup, we can build directly within your platform or provide everything your internal team needs to implement the flow.
Can you improve an email flow we already have?
Absolutely. If your existing automated emails are outdated, inconsistent or simply not performing as well as they should, we can review the journey and redesign individual emails or the complete flow.
How many emails should an automated email flow contain?
There isn’t a magic number. A simple abandoned cart flow might only need a few carefully timed emails, while an onboarding or customer lifecycle journey could contain considerably more. We recommend the structure based on the customer journey and what each email actually needs to achieve.
Do you create email flows for ecommerce brands?
Yes. Ecommerce is particularly well suited to automated email flows, including welcome, abandoned cart, browse abandonment, post-purchase, review, cross-sell and win-back journeys. We design them around your brand and customer experience rather than relying on generic templates.
Do you test automated emails before they go live?
Yes. We QA the emails and test important elements such as responsive behaviour, links, layout and rendering before delivery. Where we’re working directly within your email platform, we can also make sure the individual emails are ready to be used within the wider automation.
Can you create a complete customer lifecycle email journey?
Yes. We can look beyond individual automations and create a connected email experience across the customer lifecycle, from someone’s first interaction with your brand through to purchase, retention and re-engagement.
Trusted by industry-leading
brands & agencies
When the brief lands and the send date’s fixed, we make it look easy. From design and HTML development to testing and QA, we deliver beautifully crafted emails without the production headache.
Let’s build a journey worth opening.
Whether you need a single automated flow or a complete customer lifecycle, we’d love to help.
