Sometimes the smallest changes make the biggest difference. We help agencies and brands optimise email campaigns through better design, stronger layouts and smarter user experiences that encourage more opens, more clicks and better engagement.
Email Optimisation
Your emails deserve a second look.
If your open rates have stalled, click-throughs are falling or your campaigns just aren’t performing like they used to, the problem isn’t always your audience. More often than not, it’s the experience you’re delivering once someone opens the email.
From cluttered layouts and weak calls-to-action to poor mobile experiences and inconsistent branding, small issues quickly add up. We help identify what’s holding your emails back and optimise them to perform better, one send at a time.
Every email can work a little harder
Whether it’s improving the design, refining the layout or creating a better user experience, we’ll help turn underperforming emails into campaigns people actually want to engage with.
Email Design Review
Identify design, usability and consistency issues and uncover opportunities to improve your existing email campaigns.
Email Template Redesign
Improve outdated or underperforming email templates with clearer layouts, stronger hierarchy and more effective design.
Mobile Email Optimisation
Improve existing emails for smaller screens with better layouts, readable content and mobile-friendly calls to action.
Email Testing & QA
Test your emails across major clients, devices and screen sizes to catch rendering and usability issues before launch.
Email Design Systems
Create reusable components and design rules that keep your email campaigns consistent, flexible and easier to produce.
Outlook Email Rendering Fixes
Diagnose and fix HTML email rendering problems in Outlook and other problematic email clients.
Our step-by-step approach
Every great email starts with understanding. We get to know your brand, audience, goals and platform before production begins.
From one-off campaigns to complete customer journeys, we design beautiful email experiences that are built around your brand and objectives.
Our team transforms approved designs into responsive, production-ready emails that work seamlessly across your chosen platform and major inboxes.
Every email is thoroughly tested, refined and quality checked before we package everything up and deliver production-ready files, ready for your team to send.
Why choose Email Squad
Designed from scratch
Built around your brand, your audience and your campaign goals. No generic templates. No copy-and-paste creative.
Fast turnaround
Campaign deadlines don’t wait. We plug into your team and deliver beautifully crafted emails without slowing projects down.
Ready for every inbox
Responsive HTML, platform-ready builds and thorough QA before every delivery.
Ready to scale
Multiple campaigns, languages, versions and audiences handled properly, without adding pressure to your team.
Built for the platforms you already use.
Whether you’re using Klaviyo, HubSpot or Salesforce, we design, build and test emails directly for the platforms your team already works in. No hacks. No workarounds. Just production-ready emails that work.
EMAIL OPTIMISATION FAQ'S
What is email optimisation?
Email optimisation is the process of improving existing email campaigns, templates and builds rather than starting again from scratch. That can include refining the design, hierarchy, mobile experience, calls to action, responsive behaviour and technical performance.
Can you improve an email we already use?
Absolutely. Send us the existing email and we can review what’s working, what isn’t and where the design or build could be improved.
Do you redesign existing email campaigns?
Yep. We can refresh the creative while keeping the useful parts of the existing campaign, helping your email feel more current without unnecessarily rebuilding everything.
Can you create A/B test variants?
Yes. We can create alternative versions of elements such as headlines, CTAs, layouts, imagery or content treatments so your team has meaningful creative options to test.
Do you test emails across different inboxes and devices?
Yes. We can QA responsive behaviour, layout and functionality across the relevant email clients and devices to help identify issues before launch.
Can you help with Outlook and dark mode issues?
Yes. Outlook and dark mode can both create unexpected rendering problems. We can review existing builds, apply appropriate fixes and test how the email behaves across supporting clients.
Can you optimise our email templates as well as individual campaigns?
Absolutely. If your existing template system is restrictive, inconsistent or difficult to use, we can review the blocks and layouts and recommend practical improvements.
Do you provide ongoing email optimisation support?
Yes. We can support your team on an ongoing basis, creating new variants, improving existing campaigns and applying what you learn from previous sends to future email production.
Trusted by industry-leading
brands & agencies
When the brief lands and the send date’s fixed, we make it look easy. From design and HTML development to testing and QA, we deliver beautifully crafted emails without the production headache.
Your next best-performing email starts here.
Let’s make every send work a little harder.
