Give your team flexible, reusable email templates built around your brand. We develop responsive, production-ready templates with editable content blocks, making it easier to create consistent campaigns in your chosen email marketing platform.
Email Template Development
Email templates built for repeatable campaigns
A good email template should make creating campaigns faster without limiting what your team can do. Poorly structured templates can quickly become difficult to edit, inconsistent and restrictive as your content changes.
We develop flexible email templates with reusable sections for different types of content, from hero areas and imagery to product features, offers and calls to action. Everything is built around your brand and designed to give your team a reliable starting point for future campaigns.
Why choose Email Squad for email template development?
Your templates need to work for the people actually using them. That means giving your team enough flexibility to create different campaigns without making templates complicated or allowing your brand to become inconsistent.
We combine specialist email design and development to create reusable templates that are easy to work with, responsive across devices and built around the capabilities of your email marketing platform.
Our step-by-step approach
Every great email starts with understanding. We get to know your brand, audience, goals and platform before production begins.
From one-off campaigns to complete customer journeys, we design beautiful email experiences that are built around your brand and objectives.
Our team transforms approved designs into responsive, production-ready emails that work seamlessly across your chosen platform and major inboxes.
Every email is thoroughly tested, refined and quality checked before we package everything up and deliver production-ready files, ready for your team to send.
Why choose Email Squad
Designed from scratch
Built around your brand, your audience and your campaign goals. No generic templates. No copy-and-paste creative.
Fast turnaround
Campaign deadlines don’t wait. We plug into your team and deliver beautifully crafted emails without slowing projects down.
Ready for every inbox
Responsive HTML, platform-ready builds and thorough QA before every delivery.
Ready to scale
Multiple campaigns, languages, versions and audiences handled properly, without adding pressure to your team.
Featured work
From promotional campaigns to customer journeys, explore a selection of email projects showcasing our approach to design, development and production across different industries.
Figma to HTML Email FAQs
What is email template development?
Email template development is the process of building reusable email templates that your team can update with new content and use across multiple campaigns without rebuilding the email each time.
What is a modular email template?
A modular email template is built from reusable content blocks such as hero sections, imagery, product features, offers and calls to action. These modules can be combined in different ways depending on the campaign.
Can you develop templates from our existing email designs?
Yes. We can take approved designs from Figma, Photoshop or supplied artwork and turn them into flexible, reusable email templates.
Are your email templates responsive?
Yes. We develop templates to work across desktop and mobile, with layouts and content adapting appropriately for different screen sizes.
Which email platforms can you develop templates for?
We can develop templates for platforms including Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud and other major email marketing platforms.
Can our team edit the templates themselves?
Yes. Templates can be structured so your team can update content, imagery, links and reusable sections without needing to rebuild the HTML for every campaign.
Do you test email templates before they are delivered?
Yes. We test templates across major email clients and devices to identify rendering, responsive and usability issues before delivery.
Can you create a complete library of email templates?
Yes. We can create individual templates or a wider modular template system covering different campaign requirements while maintaining a consistent brand and design approach.
Trusted by industry-leading
brands & agencies
When the brief lands and the send date’s fixed, we make it look easy. From design and HTML development to testing and QA, we deliver beautifully crafted emails without the production headache.
Need an email template your team can actually use?
Whether you need a single reusable template or a complete modular system, we can develop flexible, on-brand email templates built around your platform and the way your team works.
