Everything you need to know about working with Email Squad, from our process and turnaround times to platforms, pricing and production. If you can’t find what you’re looking for, just get in touch.
Email Design & Development FAQs
What does Email Squad do?
We design, build and test emails for brands and agencies. From one-off campaigns and lifecycle flows to reusable templates and complete email systems, we handle the creative and production so your emails are ready to send.
Who do you work with?
We work with brands, in-house marketing teams and agencies that need specialist email design and development support. That might mean one campaign, a complete lifecycle flow or becoming an extension of your existing team.
Do you work with agencies?
Absolutely. We can slot into your team as a specialist email production partner, helping with everything from overflow work to ongoing campaign production.
Can you work white-label?
Yep. We can work quietly behind the scenes under your agency’s banner. You manage the client relationship and we’ll take care of the email design and production.
What email platforms do you work with?
We work across major email platforms including HubSpot, Klaviyo, Mailchimp, Salesforce, Marketo and more. Tell us what you’re using and we’ll work with your existing setup.
Can you design an email from scratch?
Yep. Give us your brand, brief, content and objectives and we’ll create an email from scratch that’s designed specifically for your campaign rather than forcing your content into a generic template.
Can you redesign our existing emails?
Of course. If your current emails aren’t quite doing your brand justice, we can take what’s there and give them a proper refresh while keeping the parts that already work.
Can you work from our existing brand guidelines?
Absolutely. In fact, we’d prefer it. Send over your guidelines, website and any existing creative and we’ll make sure your emails feel like a natural extension of your brand.
Can you work from an existing Figma design?
Yep. If the design is already sorted, we can take your supplied Figma files and handle the development, testing and delivery.
Do you provide the editable design files?
Yes. Where we’ve created the email design in Figma, the editable files can be supplied as part of the project.
Can you create reusable email templates?
Yes. We can create templates and reusable modules that give your team the flexibility to produce future emails without starting from scratch every time.
Can you just build an email we've already designed?
Absolutely. If you’ve already got the creative, we’ll take care of turning it into a responsive, properly built email ready for your chosen platform.
Do you build responsive HTML emails?
Yes. We develop responsive HTML emails designed to work across different screen sizes and the email clients relevant to your audience.
Can you build directly in our email platform?
Yes. Depending on your platform and setup, we can build directly into your account so the finished email is ready for your team to edit, reuse and send.
Will we be able to edit the email afterwards?
That’s the idea. Where the platform allows it, we can create editable content areas and reusable components so you’re not calling a developer every time you want to change a headline or swap an image.
Do your emails work in Outlook?
We certainly don’t ignore it. Email clients don’t all play nicely with the same code — Outlook being a particularly famous culprit — which is exactly why proper email development and testing matters.
Do you support dark mode?
Yes, where required. We can consider dark mode during design and development and test how your email behaves when recipients have dark mode enabled.
Can you design and build a single email campaign?
Of course. You don’t need to hand us a huge project. We can design and build one email or support you with an entire campaign.