Nothing kills a great email faster than broken layouts, inconsistent rendering or code that falls apart in Outlook. Email development is one of the most technical areas of digital design, and getting it right takes experience.
HTML email development
From design to inbox.
Already have approved designs? Perfect. We’ll take your Figma, Photoshop or Illustrator files and transform them into clean, responsive HTML built specifically for email. Every build is optimised for compatibility, accessibility and performance before being thoroughly tested across major email clients.
No shortcuts. No bloated code. Just beautifully built emails that work exactly as they should.
Whatever you’ve designed, we’ll build it.
Whether it’s a Figma file, Photoshop design or approved artwork, we’ll transform your creative into responsive HTML that’s ready for every inbox and every major email platform.
HTML Email Coding
Hand-coded HTML emails built from your approved creative, tested across major email clients and ready for your chosen email platform.
PSD to HTML Email
Turn approved Photoshop email designs into responsive, production-ready HTML that stays true to your original creative.
Figma to HTML Email
Convert approved Figma email designs into responsive HTML emails, carefully developed and tested across major email clients and devices.
Responsive Email Coding
Responsive HTML email development that adapts layouts, imagery and content across desktop and mobile for a consistent inbox experience.
Our step-by-step approach
Every great email starts with understanding. We get to know your brand, audience, goals and platform before production begins.
From one-off campaigns to complete customer journeys, we design beautiful email experiences that are built around your brand and objectives.
Our team transforms approved designs into responsive, production-ready emails that work seamlessly across your chosen platform and major inboxes.
Every email is thoroughly tested, refined and quality checked before we package everything up and deliver production-ready files, ready for your team to send.
Why choose Email Squad
Designed from scratch
Built around your brand, your audience and your campaign goals. No generic templates. No copy-and-paste creative.
Fast turnaround
Campaign deadlines don’t wait. We plug into your team and deliver beautifully crafted emails without slowing projects down.
Ready for every inbox
Responsive HTML, platform-ready builds and thorough QA before every delivery.
Ready to scale
Multiple campaigns, languages, versions and audiences handled properly, without adding pressure to your team.
Built for the platforms you already use.
Whether you’re using Klaviyo, HubSpot or Salesforce, we design, build and test emails directly for the platforms your team already works in. No hacks. No workarounds. Just production-ready emails that work.
EMAIL CODING FAQ'S
What is HTML email development?
HTML email development is the process of turning an approved email design into a working email that can be sent through platforms such as HubSpot, Klaviyo or Mailchimp. Unlike web development, email coding has to account for the different ways individual inboxes interpret HTML and CSS.
Can you build an email from our Figma design?
Absolutely. Send us your approved Figma file, assets and links and we can handle the responsive HTML development, testing and delivery.
Do you build responsive HTML emails?
Yes. Our HTML emails are developed to adapt across different screen sizes so the layout, imagery and content work properly on both mobile and desktop.
Can you build directly in our email platform?
In most cases, yes. We work with platforms including HubSpot, Klaviyo, Mailchimp, Salesforce, Marketo and more. We can either supply finished HTML or build directly into your existing platform setup.
Will the email be editable afterwards?
Where the platform allows it, we can create editable content areas and reusable components so your team can update things like copy, imagery and links without rebuilding the entire email.
Do your HTML emails work in Outlook?
Outlook is one of the main reasons specialist email development exists. We build and test with the limitations of different Outlook versions in mind and use appropriate fallbacks where required.
Do you support dark mode?
Yes, where required. We can optimise the build for dark mode and test how colours, logos, imagery and backgrounds behave across supporting email clients.
Do you test HTML emails before delivery?
Of course. We QA our builds and check layout, responsive behaviour, links and functionality across the relevant email clients and devices before handover.
Trusted by industry-leading
brands & agencies
When the brief lands and the send date’s fixed, we make it look easy. From design and HTML development to testing and QA, we deliver beautifully crafted emails without the production headache.
Let’s build something worth opening.
Whether you need a single automated flow or a complete customer lifecycle, we’d love to help.
