Build more campaigns without starting from scratch. We create flexible modular email templates with reusable content blocks your team can mix, match and reorder while keeping every email consistent and on-brand.
Modular Email Templates
Flexible email templates built from reusable content blocks
A modular email template gives your team the flexibility to create different campaigns without designing every email from scratch. Instead of working with one fixed layout, you have a library of reusable sections that can be combined depending on the content you need.
We create modular email templates with flexible blocks for hero content, imagery, products, articles, offers, calls to action and more. Your team can mix, match and reorder them to create different campaigns while keeping every email consistent and on-brand.
Why choose Email Squad for modular email templates?
A modular system needs to give your team flexibility without creating a complicated library of blocks that nobody knows how to use. The right modules should cover the content you regularly send while keeping every possible combination looking consistent.
We combine specialist email design and development to create modular templates around the way your team actually works. Each block is designed to work together, giving you more freedom to build campaigns while maintaining a consistent brand and user experience.
Our step-by-step approach
Every great email starts with understanding. We get to know your brand, audience, goals and platform before production begins.
From one-off campaigns to complete customer journeys, we design beautiful email experiences that are built around your brand and objectives.
Our team transforms approved designs into responsive, production-ready emails that work seamlessly across your chosen platform and major inboxes.
Every email is thoroughly tested, refined and quality checked before we package everything up and deliver production-ready files, ready for your team to send.
Why choose Email Squad
Designed from scratch
Built around your brand, your audience and your campaign goals. No generic templates. No copy-and-paste creative.
Fast turnaround
Campaign deadlines don’t wait. We plug into your team and deliver beautifully crafted emails without slowing projects down.
Ready for every inbox
Responsive HTML, platform-ready builds and thorough QA before every delivery.
Ready to scale
Multiple campaigns, languages, versions and audiences handled properly, without adding pressure to your team.
Featured work
From promotional campaigns to customer journeys, explore a selection of email projects showcasing our approach to design, development and production across different industries.
Modular Email Templates FAQs
What is a modular email template?
A modular email template is built from reusable content blocks that can be combined, reordered or removed to create different campaigns without designing each email from scratch.
What types of modules can be included in an email template?
Modules can include hero sections, imagery, articles, products, offers, testimonials, calls to action, footers and other content your team regularly uses.
Can you create modular templates around our existing brand?
Yes. We design the modules around your brand identity so different combinations remain visually consistent and recognisable.
Can our team rearrange the modules themselves?
Yes. The system can be built so your team can select and arrange different content blocks within your email marketing platform.
Are modular email templates responsive?
Yes. Modules are designed to adapt across desktop and mobile, with layouts and content behaving appropriately at different screen sizes.
Which email platforms can you build modular templates for?
We can create modular templates for platforms including Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud and other major email platforms.
Can you turn our existing emails into a modular system?
Yes. We can review your existing campaigns and identify common content patterns that can be turned into a reusable library of modules.
Do you develop and test the modules too?
Yes. We can design, develop and test the individual modules so they’re ready for your team to use across future campaigns.
Trusted by industry-leading
brands & agencies
When the brief lands and the send date’s fixed, we make it look easy. From design and HTML development to testing and QA, we deliver beautifully crafted emails without the production headache.
Need a more flexible way to build your emails?
We can create a modular email system with reusable content blocks your team can mix, match and reorder to build different campaigns while keeping everything consistent and on-brand.
