DASH Water needed email creative with as much personality as the brand itself. We created a colourful series of Klaviyo email templates designed to support seasonal promotions, customer loyalty and community-led campaigns while keeping the distinctive DASH identity front and centre. Playful colour, bold typography and flexible layouts gave each campaign its own character while creating a consistent email experience customers could instantly recognise.
Making a splash in the inbox
Challenge
DASH Water has a bold and playful brand with a lot of visual personality, so the email creative needed to feel unmistakably DASH without becoming difficult to navigate. Different campaigns also needed to accommodate everything from seasonal promotions and product messaging to loyalty and community-focused content. The challenge was creating a flexible email approach that could handle those different messages while maintaining the energy, clarity and consistency of the wider brand.
Solution
We created a series of flexible Klaviyo email templates using DASH Water’s vibrant colour palette, contemporary typography and playful visual identity. Clear content hierarchy and modular layouts allowed promotional messaging, product content and calls to action to sit naturally alongside more editorial and community-led stories. Each template could adapt to the purpose of the campaign while retaining recognisable brand elements throughout. The result was a colourful and cohesive email system that gave DASH the flexibility to communicate different messages without losing the personality that makes the brand distinctive.
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